Predicting people’s reactions.
To a product before putting it on sale is an excellent way of reducing costs and preventing failure.Today the capacity to measure consumers’ conscious and unconscious reactions, by investigating prototypes and designs, is strategic to maximizing results and limiting production costs.
We therefore collaborate with companies, supporting them in a thorough evaluation on the effectiveness of a new product or of packaging.
We get results.
When we investigate products and packaging, we are able to select each function we want to monitor
Attention
Emotion
Memory
Perception
And we get some of these results:
Increased engagement
Enhanced customer satisfaction
Costumized contents