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Applied neuroscience uses the application of studies of the brain to real environments. Today it is possible to study brain functions in natural contexts, to understand how to improve performance, acquire greater confidence and give scientific support to many real life situations.
Performances, sport, industry: mind and brain are everywhere.
We apply neuroscience in different fields such as urbanization, transportation, sports and social performance, politics, finance but also art and design. We operate in any context where it's fundamental to understand the brain’s processes in relation to specific tasks.
We have big projects in mind.
We promote research to
improve human well-being, believing that everyday experiences can give us insights useful to improving our health