Its all about Content and Context.
Everything change if you change the context. You should remember this in your business. If you present a short spot on a social media platform or on TV it will produce significant difference reactions on costumers.
So today we can deeply analyze what happened in costumers brain when you modify contents and contexts over different context made by contents…. )
We analyze advertising campaigns in any context
Every millisecond we activate complex associative networks that link attention,perception, memory and emotion. Studying these processes is very useful for those who design marketing and advertise: it greatly reduces margins of error and creates the optimal marketing impact on the consumer.